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Starpoynt Magazine

Star Maker

The Nimrods: Their Platinum 'Dilemma'

In what is developing as Atlanta's artsy neighborhood, two cats sit in a small studio making beats, rhyming, writing lyrics. No, it's not another rap group out of the talent-rich A-T-L, it's another production duo doling out hit records for stars such as Bow Wow and Nelly. This is Ryan Bowser and Antoine "Bam" Macon, aka the Nimrods. They're young, hip and in the process of becoming the next big thing in the production arena.
To te Nimrods' credit so far: the Nelly and Kelly Rowland smash hit "Dilemma," Bow Wow's "My Baby" and tracks with 112, O'Ryan and J Records' rising star Noah.
Their story is a classic urban tale in itself - this dynamic duo met in St. Louis after one of them came across the other one's flier in a BBQ joint! Ryan's studio rates were so cheap, that Bam, who was delivering pizzas at the time, could afford to go in and work on his craft. The chemistry was evident and before they knew it, they were putting tracks together, Ryan mostly the beat man and Bam the poet/songwriter. That was 1997... after paying their dues for a minute, the Nimrods hooked up with Arista on Toya's debut CD. The story stayed on its destined path when they rolled into a skating rink in St. Louis and caught the ear of Nelly when they handed him a track that sampled Patti LaBelle's "Love, Need and Want You." The end result was "Dilemma," which was nominated for a Grammy and held the No. 1 spot on Billboard's Hot 100 for 10 consecutive weeks.
Since "Dilemma," Ryan and Bam have worked with Monica, Tyrese, DMX, 112, Bow Wow, Jagged Edge, J-Kwon and new artists Noah (Jive) and Miss Penelope (Universal).
The Nimrods - Ryan is from St. Louis and Bam is from East St. Louis - now call Atlanta home, so I caught up with them one chilly afternoon at their studio on the trendy end of Howell Mill Road.

Star - What was the first record you go paid for?
Ryan - "I Do" with Toya. We got paid for that some made a deal for several tracks on her album. We split like 15 grand.

Star - What'd ya buy?
Bam - Equipment.
Ryan - I spent mine - it was right around Christmas time, so we bought gifts, clothes and equipment.

Star - Do you remember when you first heard

NimroadsLogo.jpg

one of your songs on the radio? What was it like?
Bam - It felt good!
Ryan - Everyone in the neighborhood heard it and were calling. I turned on the radio and it was like "Wow!" Then everyone started
Star - So you hooked up with Nelly via a skating rink in St. Louis?
Bam - Yea. He was always looking for beats and we started handing him CDs. That went on for awhile. He would tell us the tracks were good but didn't fit in with what he was doing. So one day I just straight out asked him, "Man, what are you looking for?" And the next CD I handed him had the cut with the Patti LaBelle sample on it. He had already just about finished his album but fell in love with it and that was "Dilemma."

Star - So who were your influences coming up?
Ryan - Babyface, Joe. A lof of R&B.
Bam - Stevie Wonder, Boyz II Men, Jodeci.

Star - What do you think is the formula for a

Photo by Cocoa
NimrodsMain.jpg
The Nimrods - Bam and Ryan

hit song?
Bam - Melody. Something that people can sing along to.
Ryan - It has to be simple but catchy, something people can remember and can relate to.

Star - How does it work with you - do you write a track and then look for the artist, or write for the artist?
Bam - Both. We make a lot of tracks. We try to place our songs. We do get calls from artists and will try to write for that person.
Ryan - We're just here doing a lot of creating. Music is our focus.

Star - What inspires you?
Ryan - Everything. Things we see, things we hear. Women inspire me. A beautiful woman inspires me to start thinking and creating.
Bam - Sometimes it's how we wake up in the morning. It's not always a sad song, it's not always a happy song.
Ryan - Music reflects life. It should be colorful and full of energy.

Star - What's in your CD players right now?
Ryan - Jay-Z, Young Jeezy, our artists.
Bam - Kanye West, Yong Jeezy, Noel.

Star - Who would you like to work with that you haven't yet?
Bam - Everybody. Jaz-Z. We could bring him back if he wants to come back.
Ryan - Maroon 5. U2 and that cat Bono. And I'd like to see producers working with other producers.

Star - Who were some of your favorite artists thus far to work with?
Bam - Monica - we grew up listening to her and then to get to work with someone you were a fan of, that's really cool.
Ryan - Bow Wow - that dude is crazy. He has a lot of energy and keeps you laughing. It's really good to work with someone like that.

Star - What brought you to Atlanta and what do you like about it?
Ryan - After working with Bow Wow here, we were set up in Miami and going back and forth. We saw the scene here and felt it would be a good move for us. We moved here in 2004. It's cool here - you can go to any studio and bump into someone and start vibing. You can be in the middle of the mall here and bump into cats. And everyone is looking for songs and tracks.

Star - What's with the name? Where did it come from?
Bam - People will try to separate you. We looked for a long time for a name that we felt represented us. One day I saw the word in the dictionary. It said something like "People who were once nimrods are now leaders of industry." It also was a name for kings back in the day. It stuck out to us. We always had to prove ourselves. A nimrod is also a person who doesn't play by the rules.

Watch for more hits from the Nimrods in 2006, including Noel via their own Star Bound label in conjunction with Jive Records.

Nimrods' Ryan, J-Kwon and Nimrods' Bam
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Feedback, submissions, ideas? E-mail Carol Ozemhoya at Starpoynt@AOL.com Or... write Carol Ozemhoya, 1030 Calibre Springs Way, Atlanta, GA 30342. 404.843.3208 phone.