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Star Power. Some people have it and some don't, and some pretend they do. Ten years ago, Lyfe Jennings was living the life
of a prison inmate. Today you'll find this rising star cutting a track with "American Idol" winner Fantasia, introducing
his video (for his second single, "Hypothetically") on "106 & Park" and preparing for his 30-city
tour (which launches October 27). That's power, when you can turn your life around from NoWheresville and head straight to
Hittsville. This is your life, Lyfe Jennings.
It's possible his road to Star Power began when he won an unprecedented five times at "Showtime At The Apollo."
Or, it may have begun smack in the middle of the penitentiary, where his passion for music led him to rise far and above the
walls around him. It could be it goes back even further when he was part of a boy band before he took that foreboding detour.
Ask Lyfe how he landed in prison and he'll tell you "I was in the wrong place at the wrong time with the wrong people."
Knowing the almost irreversible pitfalls of doing time, it's miraculous in itself he came out with not only an incredible
attitude, but also the uncanny ability to be at the right place at the right time with the right people, and the right pieces
of music. Thus his deal with Sony Urban and his slow but definite ascension into record sales (he's certified gold and approaching
platinum), concert dates and all the trappngs that come with being... a star.
Born in Toledo Ohio, Lyfe grew up in a working class family, the middle of five kids. He first began singing in church
and, by the time he was a teen, he'd joined "The Dotsons," a
small family vocal act consisting of his older brother and two cousins. With a sound similar to New Edition, the boy band
won local talent shows and recorded a demo, which Lyfe laughs, "went nowhere." Yet despite the lack of success,
Lyfe was getting offers from local producers to go solo. Those dreams came to an abrupt halt when at 16, Lyfe, who'd fallen
in with bad company, was sentenced to a jail sentence that resulted in him serving 10 years, eight months and 13 days hard
time. It was while inside the joint that Lyfe discovered that music was more than a hobby. It would be his salvation.
While serving time, Lyfe learned how to play guitar, wrote songs and set up music programs for other inmates. He also
performed his songs and was allowed to entertain at prison-sanctioned functions and charity events. As Lyfe grew from boyhood
to manhood, his material got deeper and more introspective and music became his main focus.
"We'd only get out for two hours a day and I'd be sitting at a table next to the recreation yard," Lyfe remembers.
"It's sunny as hell and I'd see folks doing fun stuff and I'd be like, 'Damn! I wanna be out there just kicking it!
But I'm doing this music and I knew it was gonna pay off. So I'd tell myself, When I get out, I'm gonna have a lot of time
to play ball, but I'm only gonna have this time to concentrate, so I'd rather do this. Which I did."
The prison administration was supportive, hooking Lyfe up with equipment and video to tape his "gigs." As Lyfe's
sentence was drawing to a close, he asked the authorities if they could compile a reel of his shows so that he could submit
it to "Showtime In Harlem," formerly "Showtime At the Apollo." Making an exception to strict policy, the
warden agreed and soon Lyfe's performances reached executives on the show. As fate would have it, two days before Lyfe was
to go home, he heard back from Apollo powers-that-be, who told him they were willing to overlook the formal audition process
and booked him for the show. After winning five times in a row, a record deal with Sony Urban followed.
"Lyfe 268-192" is the title of his 15-track album, which is part inspiration, part consternation and a whole
lot of soul... that old-flavored soul sprinkled with street savvy from a still young man who has already seen a good share
of ups and downs and turn-arounds. This is his life and he shares it with a raw yet gentle sincerity, from the compassion
of "Cry" (which Apollo audiences loved) to the Sam Cooke vibe of the melodic and rich R&B track "Smile."
Graced with a poet's heart, a hustler's instincts and a voice that captures the essence of REAL soul, Lyfe tells his story
on "Lyfe 268-192," which is named after his prison number.
"You can talk about something real and relevant and still get some record spins," he explains. "You don't
have to be talking about ass-shaking and diamonds. That's fine but not everybody has to talk about that. I want people to
know that they ain't the only one going through something. Sure we all might know that, but a lot of times you need to have
it confirmed."
Preach!
Just a few weeks away from a massive major tour (30 cities), Lyfe took some time out to talk with Starpoynt.
STAR - Did you study music beyond singing while you were in high school?
LYFE - No I didn't have any formal musical training. I self taught myself guitar and keyboard and bass in prison.
STAR - What's biggest lesson you got out of being incarcerated?
LYFE - One of the biggest lessons ... some thing aren't changeable, s o make sure anything you are going to
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do, think about it in a long term basis because you might not be able to change it after the fact.
STAR - As someone who didn't copycat an already successful artist, what were the challenges once you got a deal in maintaining
your integrity and how did you overcome them?
LYFE - I just felt like I had something to say and I didn't have to conform. I knew my kind of songs would take a while
to catch on and I was willing to take that time.
STAR - Is it happening faster than you thought?
LYFE - It's on pace. It's going to continue to grow album after album. This is just the beginning. You will see a lot
of growth with each album.
STAR - At times you may have felt like quitting or giving up... what would keep you going?
LYFE - The fans. Words of encouragement. There was a time when the album wasn't going good by industry standards. It became
more than just numbers for me. So I just stayed on the road doing shows. And I think it works out when you take your time...
if you build it slow, you are building a relationship with your fans and it lasts.
STAR - As someone who has been there, who was once a no-name with a song and a dream... what's the best advice you can
give to those still trying to make their way into the music industry?
LYFE - Two things... first of all, keep your purpose right. If you have a purpose and you're doing bad, your purpose keeps
you moving, and if you have a purpose and you're doing good, it will keep you humble. Second thing, once you get into the
industry, you have to realize you have to use that opportunity to do other
things. You will now have a lot of access to other people and things in the industry, so you need to be cognizant of creating
other streams of revenue.
STAR - Who's in your CD player (iPod) these days?
LYFE - Young Jeezy, Lil Wayne, Lil Kim, David Banner. For me, musically, as far as R&B is concerned, I'm not hearing
anything I want right now. I want to hear something different, not just another love song.
STAR - Talk about your new album.
LYFE - Some of it came out of re-entering society, some out of being locked up. I'm going to keep it consistent. There
will be a story told throughout each album. I want my albums to be a long story. If you listen to the fourth album, and you
missed the first one, you'll want to go back and hear the whole story.
STAR - Favorite tracks?
LYFE - "Must Be Nice"... I like the melody. "Cry" is emotional. Lyrically I like "Made Up My
Mind" and "She Got Kids." I think that's what strikes people... if I sing a song about pain or love, my history
has to dictate that song. I do the whole thing, the writing, the music, the background. The album is totally me.
STAR - Who were some of your influences musically coming up?
LYFE - Aretha Franklin. Eryka Badu, Biggie Smalls, Tupac and R. Kelly.
STAR - How did the collaboration with Fantasia on the new single, "Hypothetically," come about?
LYFE - She just seemed like a genuine person. We met at "Soul Train." I wanted to grow my audience. She has
that great voice and I really hadn't done a collaboration with anyone else and it worked out good.
STAR What can we expect from Lyfe in the future?
LYFE - I'm going to capitalize on the opportunities I have. I want to get involved with children. I have written a series
of children's books. I have a movie I have completed. I'm concentrating on my tour, but when I have free time, I'll continue
in those other arenas.
Go to www.2lyfe.com for more of this young man's amazing story.

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